Source: Newsen via Nate
Credit: allkpop.com
“Lotte Duty-Free Shop” has selected a slew of new models for their brand in addition to their current models, Song Seung Hun, Rain, Choi Ji Woo, and JYJ!
Their first line of models represent the first generation of the Hallyu wave, and in an effort to keep up with the trends of the current wave, Lotte Duty-Free has added Kim Hyun Joong, 2PM, Jang Geun Suk, Hyun Bin, and others to expand their marketing potential.
While most brands hold two to three models, Lotte Duty-Free is unique in that it holds a whopping nine teams, with 16 models in total.
Director Kim Ju Nam of Lotte’s marketing team explained, “The reason we are signing on such mammoth stars is not simply for our sales. Lotte’s star marketing emphasizes the creation of new content. Our aim is to expand Korea’s tourism industry through enter’tour’ment marketing, a combination of the tourism industry and the entertainment industry.”
The new line of models will be singing the brand’s theme song, “So I’m Loving You.” Additionally, they will also be participating in a variety of different events such as fan meetings, star relays, and talk shows.
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Source: TV Reports
Translation: Khjgalaxy
[News] Kim Hyun Joong chosen as Lotte DFS’s Representative
Singer-actor Kim Hyun Joong and Jang Geun Seuk are chosen to be Lotte Duty Free Shop’s representatives.
Ever since Kim Hyun Joong’s debut in 2005, he has been loved by people of all ages. He is an influential Hallyu Star with explosive popularity in Japan, Taiwan, Hong Kong, Thailand and throughout the rest of Asia.
Meanwhile Kim Hyun Joong has been an advertising model for clothing, cosmetics, electronics, finance and other top national brands. He also received attention for being ranked as the number 1 advertising model by the people in the public relations industry.
Lotte Duty Free Shop ‘s marketing representative explains ‘Kim Hyun Joong enjoys high popularity in Korea and other parts of Asia. Together with the current Lotte Duty Free Shop’s models, the synergy of representatives of Hallyu stars becomes bigger’ as the reasons for choosing him.
Last month, Kim Hyun Joong did print advertisements and recorded the CM song ‘Loving you (I’m so loving you)’ for Lotte Duty Free Shop. He always has cheerful expressions, taking the lead to brighten up the atmosphere of the recording and shooting sites.
Kim Hyun Joong is currently busy preparing his upcoming solo album.
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