A huge billboard of singer Kim Hyun Joong will be installed in one of the biggest downtown China.
On the 31st, the Seoul government said they will install a billboard, which is 20 centimeters across and 14.8 centimeters long, to promote Seoul in China. On the billboard, the Korean Wave star Kim is holding shopping bags with Han River, 63 Building, and Namsan N Tower.
Shin Myeon Ho, head of economy development division, says, “We expect many Chinese people to visit Seoul after they see the billboard of Kim. We will try to promote Seoul to the world with a variety of promotions.”