Credit: sportschosun.com + ss501foreverfans.proboards.com
Ever after Kim Hyun Joong entering the new company and taking on Bae Yong Joon’s cf offers, many thought that this is the advertising plan of the company.
Kim Hyun Joong signed contract with Keyeast last June. He immediately begun his acting career and even progressed to Japan, further establishing his spot as a famous hallyu star, taking over his boss Bae Yong Joon as the spokesperson for cosmetic brand THE FACE SHOP. Recently, also becoming the endorser for Lotte Duty Free which was previously endorsed by Bae Yong Joon, proving that Kim Hyun Joong is really favoured by his boss Bae Yong Joon.
Rumors has it that there are private conditions involved when Kim Hyun Joong signed with Keyeast, and that was “kim hyun joong needs to take on bae yong joon’s cf offers”. Regarding to this rumor, Keyeast officials mentioned during an interview “do we really have the power to ask the companies to use the people we suggested as their spokesperson? Actually, its because of Kim Hyun Joong is a famous Hallyu star, and his image just so happen to match with the company’s standard” so the rumor is dismissed.
However, from the position of the agency, its natural for celebrities under the same management to take on same cf roles. And as everyone knows that Bae Yong Joon is very caring towards Kim Hyun Joong who is younger than him by 14 years.
Also, Kim Hyun Joong is going to release his solo album on his birthday 6th of June, right now he is preparing hard for it. The agency also mentioned that “recently, kim hyun joong is putting in 100% of his efforts in his new album. Practicing day and night, hoping to bring everyone his best performance, right now he is ready to meet once again as a singer, everyone please anticipate his new image.”
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